Effective Date: August 15, 2026
1. PURPOSE
These Brand Usage Guidelines (“Guidelines”) establish the standards governing visual and public presentation of the Platform’s brand assets.
These Guidelines apply to:
authorized partners;
approved integrations;
media references;
marketing communications;
any third-party permitted use under written agreement.
These Guidelines must be read together with the Trademark Policy (Section 6.4).
2. BRAND ASSETS
Brand assets include, but are not limited to:
primary logo;
secondary logo variations;
wordmark;
product names;
taglines;
brand colors;
typography;
icons and graphic elements;
brand imagery and visual identity system.
All brand assets are proprietary and may only be used with explicit written authorization.
3. LOGO USAGE RULES
3.1 Approved Logo Versions
Only official logo files provided directly by the Company may be used.
Do not:
recreate the logo;
alter proportions;
stretch or distort;
rotate;
change colors;
add effects (shadows, gradients, outlines);
combine with other logos.
3.2 Clear Space Requirement
A minimum clear space must be maintained around the logo.
The clear space should be at least the height of the primary letterform in the logo on all sides.
No text, imagery, or graphic elements may encroach on this area.
3.3 Minimum Size
The logo must not be displayed smaller than:
120px width (digital);
25mm width (print);
to ensure legibility and brand integrity.
4. COLOR AND TYPOGRAPHY
Brand colors and typography must not be altered.
Authorized parties may not:
substitute brand colors;
use off-brand gradients;
modify fonts;
create alternate typographic styles.
If co-branding is permitted under agreement:
the Platform’s logo must appear separate from partner branding;
it must not be visually subordinate or integrated into another logo.
5. NAMING AND REFERENCES
When referencing the Platform in text:
use the full official product name on first reference;
do not abbreviate unless officially authorized;
do not pluralize or create possessive forms;
do not use the brand name as a verb.
Example (Correct):
“Integrated with [Platform Name].”
Example (Incorrect):
“We [PlatformName]-enabled our system.”
6. CO-BRANDING AND PARTNERSHIPS
Co-branding requires a signed written agreement.
Absent such agreement:
no joint logo placements are permitted;
no “Official Partner” badges may be displayed;
no integration badges may be created.
All co-branded materials must be submitted for approval prior to publication.
7. DIGITAL USAGE
Brand assets may not be used in:
domain names;
subdomains;
mobile applications;
browser extensions;
marketplace listings;
AI model names;
automated bots or scripts;
unless explicitly authorized in writing.
8. PROHIBITED CONTEXTS
The brand may not be used in connection with:
illegal content;
adult content;
hate speech;
discriminatory materials;
gambling or high-risk financial schemes;
malware, scraping tools, or automation abuse;
political campaigns without authorization.
The Company reserves the right to determine inappropriate contexts at its sole discretion.
9. REVIEW AND APPROVAL
The Company reserves the right to:
review any brand usage;
request revisions;
require removal of non-compliant materials;
revoke prior permissions.
Failure to comply may result in enforcement action under the Trademark Policy (6.4).
10. ASSET REQUESTS
Requests for brand assets or usage approval should be directed to:
Requests must include:
description of intended use;
distribution channel;
audience;
mockups or draft materials.
Approval is not granted until confirmed in writing.
11. UPDATES
These Guidelines may be updated at any time.
Continued use of the brand assets constitutes acceptance of the current version.